Introducing Google's DoubleClick For Publishers API

Monday, February 22, 2010 | 8:00 AM

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Today, we announced the next generation of our ad serving technology for online publishers, the new DoubleClick for Publishers (DFP) from Google. I am pleased to announce that the new version of DFP comes with a modern API that enables publishers and third-parties to customize and extend the product.

As we mentioned in our Google blog post, for the past few years, we've been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising through their own sales force directly, through an ad network such as AdSense, or a combination of both. We saw an opportunity to improve these solutions by combining Google's technology and infrastructure with DoubleClick's display advertising and ad serving experience. The new DoubleClick for Publishers is a result of that combination of strengths, as is the API that comes with it.

The new API is available to publishers who use DFP, as well as to third-parties and vendors who would like to build applications on top of DFP. A growing community of developers is already working on sales, order management, workflow and data visualization tools. We've incorporated feedback on the existing DART for Publishers API and believe the new API is a significant step forward. It uses SOAP, a standard and widely-adopted messaging technology that uses HTTP requests to transmit and receive XML data between your client and our servers. This means you can use it with virtually any programming language of your choice. We have a wealth of public documentation available online and there are numerous code samples and client libraries ready for you to download.

To learn more about the new API, there are a few places to get started:

When you are ready to begin development, please sign up to receive access to a sandbox development environment. In this environment, you will be able to explore the API without worrying about affecting your production accounts. API access to production DFP accounts is being rolled out in waves to customers who have used the sandbox environment and will be granted as resources allow. Please start your development effort using the sandbox environment now. You'll be able to contact us when your application is ready to test in the production environment through a new sign-up form that will appear on our online documentation and on our blog.

We are looking forward to working with you and seeing what you build!

Alex Vogenthaler
Product Manager, DoubleClick for Publishers